What is a Google My Business Listing and Do I Need One?
Our goal with this article is to help educate business owners about changes and trends that affect their local marketing efforts. You’re running a business, you should not need to get a marketing degree to simply make smart business decisions. There are thousands of SEO blogs available online. And that they all have a lot of great information. The matter is, the bulk of those blogs are targeted toward other SEO professionals. We would like to offer you valuable information, without all the jargon and code names (but maybe a couple of compositions).I thought I might open up by answering one of the common questions we get from potential clients, “what is Google my Business listing ?
With the vast majority of consumers using Google to help with buying decisions, it’s easy to visualize why being listed appropriately is one of all the most important marketing steps that a little business can take. That’s why I feel it necessary for all business owners to understand exactly what a Google My Business (GMB) listing is.
Is Google My Business Free?
All entrepreneurs should know that a Google My Business listing is free. Once you hire an SEO company to manage your Google listing, you’re buying a service called Local SEO, which isn’t free.
Is Google My Business My Website?
No. Your Google listing isn’t a website; it’s an inventory on Google that appears when potential buyers are checking out your business name or service. It’s kind of like a hub that enables buyers to quickly find all of your contact info in one place. And let’s face it…the simpler it’s for your buyers to contact you, the more likely they’re to try and do it. Each click that stands between them and your telephone number increases the likelihood that they’ll hand it over.
Where Does My Google Business Listing Appear?
Let’s break down the sections of the Google program and see where a GMB listing can appear. At the highest of Google may be a section that we’re all very familiar with; the ads section. The Ads section always appears at the highest of a Google search. It shows paid ads for the companies targeting you as a customer.
Just under the ads section, is the Local Pack. This is the primary section your GMB listing can appear. The Local Pack shows the highest 3 ranking local listings. This section is what it’s all about. Your marketing aspirations as a business owner and our goal as a digital marketing agency is to possess your GMB listing ranking during this section.
Just under this, you’ll see a “more places” link, which expands the Local Pack to point out local business listings for pages 1 through infinity supporting the query entered. This is often the second place that your GMB listing can appear.
Under the Local Pack, characterized by a wall of text, is the Organic results section. This is the place where sites seek positioning situations, not Google postings.
This concludes our tour of the Google search page. However, there’s another spot where your GMB listing can appear. If your business is dominating the marketplace for the situation of the searcher, your listing can appear solo on the right-hand side of the Google search; providing you with 100% local visibility.
What Info Does Google My Business Listing Show?
Now that you’re aware of the ways during which your GMB listing will be found, I would like to introduce you to the separate sections of the listing.
It is significant for listing, and for your clients, that your GMB listing is rounded out as totally as could really be expected. If it isn’t filled out entirely, it may be penalized by Google’s ranking algorithm. Also, customers are less likely to trust the knowledge on an area listing, if it’s not complete. Your listing should have:
- Business Name
- Address or topographic point
- Phone Number
- Business Hours
Let’s enter these sections in a little more detail to speak about their individual importance to the general health and optimization of your GMB.
The GMB will show your business name front and center. It is important that you just don’t attempt to “keyword stuff” your business name on your GMB. That’s an immediate violation of Google’s rules and can lead to lowered visibility, if not suspension.
Keyword Stuffing is the act of putting a bunch of unnecessary words in your business name, that isn’t legally a part of your business name. As an example, “A Cut Above Tree Service – Landscapers, Tree Trimming, Stump Grinding, and more in Phoenix, AZ”. Looks silly, right? Well, people actually do this. Don’t let it’s you. If you want automated software that gives you some business name suggestions, click here.
Clearly, in case you’re a retail facade business, having your location right is critical. Customers have the power to click on your Google listing to receive instantaneous GPS directions to your store. If your address is wrong, they’ll never arrive.
If you’re in a business, like a plumber or an electrician, and you visit customers, your place is that a high priority. The place listed tells Google how distant from your location you’re willing to travel.
Just like together with your address, customers have the chance to click to call you directly from your GMB listing. If your telephone number is wrong, I can almost guarantee that you simply will lose that lead.
Again, customers will have the power to click to look at your website. But there’s another important reason to possess a website attached to your listing. Google uses websites heavily when deciding ranking placement.
Side note: it’s also vital for your website to be a Mobile-Friendly Website. If a possible customer is checking out your services on their mobile device, but your website isn’t mobile-friendly, Google may decide to not show your listing in the least. Do you want to get your website done at minimum cost? Click Here.
Your GMB will show your business hours. It’ll even tell people if you’re opened, closed, or closing soon. There are a couple of reasons why it is important to list your business hours correctly.
Someone may decide to not call you if they’re unsure if you’re open.
If it says you’re open, and someone comes by, and you are not, you’ll lose that customer.
The more complete your GMB, the more Google trust you’re listing.
Adding images to your GMB helps convert potential customers. You would like them to check samples of your work, your logo, pictures of you and your team, and more. Basically, whatever you’ll show them to assist sway them to call you.
Also, photos uploaded to your GMB will be used as minor SEO fuel. Before uploading your photos, name them a keyword and target city, for example, “plumbing service Phoenix AZ”. Now once you upload that picture to your GMB, you’re helping Google index it correctly.
Reviews are incredibly important for Local SEO. If you’ve got loads of negative reviews, it’s likely that potential customers won’t call you. It’s imperative to your business that you just work effortlessly on earning positive reviews.
It’s also very helpful if you reply to the reviews you are receiving, both good and bad. Responding to good reviews helps encourage customers to go away with more reviews. And responding to bad reviews helps you share your side of the story or make amends. Just make sure to be professional.
Google Posts may be a section of Google that permits business owners to post updates, sales, images, events, etc. If used correctly, Google Posts will be a strong tool to help convert views into paying customers. Better yet, there has been chatter that means that Google Posts can impact ranking placement for relative keywords. At the top of the day, it should be considered important because it’s another avenue to pack keyword-based content into your Google My Business listing.
The description section of a GMB is where you set all the knowledge about your company. you would like to share the maximum amount of relevant information as possible, especially location and keywords, without making it appear to be your “keyword stuffing”.
But, Do I want One?
Yes, yes you are doing.
According to an area Pack click-through study performed by Nifty, on average, 24% of consumers are clicking on the Local Pack when checking out services. Without a GMB listing, you’d be missing out on an enormous number of potential customers.
Also, consistent with Entrepreneur magazine, ranking your Google local listing features a higher return on investment (ROI) within the future than pay-per-click (PPC) ads. Therefore, it’s all-around important to take a position of time and money into optimizing and ranking your GMB listing.
So, to answer the question… a Google Business listing may be a centralized point for all of your contact information on Google. Yes, you would like to possess a Google listing, because, without one, you’d be missing out on literally thousands of potential customers in your city, checking out services a bit like yours.
I hope that this text has given you a touch more insight into the planet of Google and online marketing. We glance forward to writing more articles that will hopefully assist you to make more educated marketing decisions for your business.